An exciting change took place recently here at Stafflink. We’ve migrated to WordPress for a variety of reasons which you can read all about here. Another thing we will be working on eventually is getting a mobile site. What influenced our decision to go mobile?
- Taking and Sending Photos
- Downloading Ringtones
- Downloading and Playing Games
- Listening to Music
- Software and App Development
- Uploading Content
- Video and Mobile T.V. Viewing
- and most importantly, Internet Browsing
With people spending so much time on their phones, it’s important for companies to address the fact that their Websites don’t go mobile within the next few years, they might miss out on a lot of potential traffic.
Should Your Website Go Mobile?
Here are a few things to consider to help your company decide if you should be taking the mobile plunge:
1) Mobile phone use is growing
To say mobile phone use is prevalent in North America is an understatement.
- In the United States 96% of the population has a mobile phone
- In Canada 70.2% of the population have a mobile phone
That’s a lot of cell phones.
While not all cell phones have browser capabilities, the smartphone industry is picking up speed. According to the Nielsen Company, smartphone sales are predicted to account for nearly half of worldwide sales by 2013.
2) Google Indexes Mobile Content Separately
You might be wondering, “If my site looks fine on my phone, why do I need a mobile site?”
Your regular site displayed on a phone is not the same thing as a mobile site. If you don’t build a mobile site, Google will not index it as a mobile site. You will also potentially annoy your visitors by making them scroll side to side and all over the place when visiting your site on your phone, and lose opportunities for engagement. The great thing about going mobile is that you can automatically direct people that visit your site to your mobile site if they visit it through a mobile device.
3) It’s An Affordable Investment
The best thing about going mobile is that you are building a much smaller site that is typically much cheaper than building a traditional Website. The most important thing to remember when building a mobile site is to keep it simple, with usability in mind. Most visitors to sites from mobile devices are paying for data plans, and therefore do not want to waste bandwidth on visiting sites with long page loading times.
Have you implemented mobile for your website yet? What were the biggest challenges and the biggest payoffs? Are you holding off until you see more people doing it? We’d love to hear your story.