You’re at a meet-up and someone asks, “So, what do you do?”

Well you came to the right place because I’m going to help you come up with the perfect answer to that question.

Your personal tagline is a short and sweet sound bite that says what you do and why you do it.

It’s your mission, the purpose of your work.

It’s not about impressing people and getting them to hire you. It’s about getting a conversation started.

A tagline is inspirational because magic happens when you have a strong intention to make a difference.

Let’s write your tagline right now.

The easiest way to create a personal tagline

Say what you do and why you do it

Do you have the same job title as a million other people? Find something special about how you do your work that makes it more effective.

For example,

  • What problem do you solve?
  • How do you make other people, clients or your employer look good?
  • Do you make people more successful? How?

Maybe you offer better customer service, more engaging user experience or improved team collaboration.

Your tagline shows people how you use your mission or superpower to make a difference for others.

Examples of personal taglines

Superman: I conquer super villains and make the world a safer place.

Social Media Expert: I build Facebook pages to help companies engage with their customers.

App Developer: I write mobile apps that solve every-day problems. I’m working on one right now that helps people get to sleep.

Web Developer: I help people set up online stores that get lots of traffic and sell stuff.

What’s your job? Personal tagline ideas from Seth Godin

Not your job title, but your job. What do you do when you’re doing your work? What’s difficult and important about what you do, what change do you make, what do you do that’s hard to live without and worth paying for?

  • “I change the people who stop at my desk, from visitors to guests.”
  • “I give my boss confidence.”
  • “I close sales.”

If your only job is “showing up,” time to raise the stakes.

How to find your superpower

Your superpower is a combination of what you do plus the special thing you do that makes it great. It makes you irreplaceable.

Here’s how to create a personal tagline that holds the magic of your superpower:

  1. Use The Tell Me About Yourself Checklist to jog your memory about the great things you’ve done. This puts you in the right frame of mind.
  2. Watch Simon Sinek’s TED talk, How to Know Your Life Purpose in 5 Minutes 
  3. Brainstorm 10 personal taglines that say what you do and why you do it.
  4. Choose the one tagline that makes you feel the most confident.

So, What Do You Do?

My job as web manager for Stafflink involves a lot more than writing blog posts. I can narrow it down to this:

I connect tech professionals with their next opportunity.

What’s your personal tagline?

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